Doesn’t that title sound like I know stuff about something important? NAH I don’t.
Yesterday was the Christmas in July market (see previous post). It began at 8:30am and, at 10:00am, when I went to eat chocolate cake with the ever delightful Kirsty I was feeling quite despondent. We had sold NO quilts. So many people had stopped to give us really positve feedback. They loved our quilts, they were beautiful quilts, how clever and talented we were, how reasonable our prices were….yet not one sale. We also had many comments to the effect of ‘I wish that I had a baby in my life so I could buy one of your quilts’.
This quilt in particular brought many ooohs and aaaahs – it was adored by many, many people.
By the end of the day we had sold five of our quilts. I had handed out MANY business cards and had many people telling me that I would hear from them soon. Some people asked us if we would return to the next market in November because they would look for us then. All things considered this was a good result – we just took a while to get warmed up.
An experience like this leaves lots of room for reflection. What did this market show us?
1. We have a good product – people like the quilts we are making. We were called ‘new and refreshing’ etc The quilting itself drew many comments.
2. We have a product aimed at a very specific group of people – babies and those who buy for babies. People do like to spend money on babies, but are those people the same ones who visit a craft market. Where can we best reach those people?
3 How do we price for quality rather than for sales? We think that we should try to cultivate a ’boutique’ image. Our full range of quilts shown all together looked spectacular! Really colourful and bright, very stimulating. Can you maintain that image at a market when the lady beside you is selling crochet topped fridge towels?
If you have any advice or input on these topics please share.
The money that we made from this market should allow us to take our quilts in a slightly new direction. Flo and I are in busy discussions right now. Watch this space!
by the way the beautiful cupcake quilt did not sell, even though it drew the most adoration.
PS I’m so pretty! Look what my immensely talented photoshopping genius of a sister made for me…a new header. So fancy.